BENCHMARK REPORTS FOR
RESTAURANTS QSR COMPETITIVE SOCIAL PUBS & BARS HOTELS COFFEE SHOPS

With Pineapple's insights, you can make data driven decisions for your people strategy ​

A quarterly report benchmarking people metrics in hospitality.

A community of brands sharing their data to support the industry.

Supporters include...

EMPLOYEE COUNT IN LAST REPORT

HOW IT WORKS

Buy a subscription for every brand you’d like to benchmark.

Submit your data every quarter through your own secure portal on our website.

We’ll collate all submissions and produce the reports.

Every metric is personalised to you so you can see where you sit.

THE REPORT

You will see benchmarks for the industry as a whole and in the following sub-categories.

BY HEADCOUNT

0-250 employees
250-500 employees
500-1000 employees
1000-2000 employees
2000-5000 employees
5000+ employees

BY SECTOR

Restaurants
QSR
Competitive Social
Pubs & Bars
Hotels
Coffee Shops

THE METRICS

INSIGHTS

Our data science team will look for trends and correlations in the data to deliver you an additional Insights Report

Key movements from one report to another

Comparisons between categories

Correlations between metrics

THE DATA POINTS​

You will need access to a number of data’s points in order to fully submit your data. (Partial submission is ok within reason if there is a particular data point that you just can’t get).

The Pineapple Innovation Fund

In 2025, 25% of our revenue will be added to The Pineapple Innovation Fund, supporting exciting ideas, experiments and initiatives to improve the lives of hospitality workers.

ANNUAL SUBSCRIPTION PRICING

Restaurants & Bars

£695
or 4 instalments of

£200

Select Option

Hotels

£995
or 4 instalments of

£275

Select Option

Groupsmultiple reports within one brand or a portfolio of brands

Bespoke quote
on request

Email philip@thisispineapple.uk

Prices are excluding VAT.

The power of Pineapple really does reside in it’s sense of community.

We don’t really do small print. We simply ask for the four C’s

Collaborate
To receive a report, you must contribute your data.                                       
Connect
Join the community WhatsApp Group (soon to be an app)
Commit

Subscriptions are for a full year, covering the next four reports.                                                                            

Champion

Tell other brands about Pineapple. The more data we have, the more meaningful the insights.

the TEAM

PHILIP

Founder

Co-Founder of Honest Burgers & Behavioural Science Masters @LSE.

ABI

Founder

Founder of Sixty Eight People and industry lifer. Former head of recruitment and training in the late night bar sector.

CHARLOTTE

Founder

MD of Sixty Eight People, career history includes People Director / COO of leading hospitality businesses.

WILL

Founder

Former professional rugby player for Saracens, MD and Founder of 100 & First and the 100 & First Foundation.

JIE

Data Science Lead 

AI & Data innovation leader at TUI, and former Patrao at Nando’s, with expertise in enhancing operational efficiency.

Pineapple