BENCHMARK REPORTS FOR RESTAURANTS QSR COMPETITIVE SOCIAL PUBS & BARS COFFEE SHOPS

With the Pineapple Report you can compare your people metric performance to the industry.

A quarterly report benchmarking people metrics in hospitality.

A community of brands sharing their data to support the industry.

MEMBERSHIP

Pineapple Membership

£495    per year

Join by 31st January 2027 and your reports are free until 31st March 2027.

What's
Included:

The Pineapple Agent

Submit data benchmark and report in one place.

4x quarterly benchmark reports

With a bespoke executive summary.

2x insight reports

Mini Insights in September, Main Insights in February.

Your own branding

Reports editable for board packs.

Events

Supper Club and Pineapple Festival.

NEW CUSTOMER LAUNCH OFFER

Join by 31st January 2027

Free until 31st March 2027

Your reports are free from the day you join. Membership payment starts on 1 April 2027 for 12 months.

Start benchmarking now

Join by 31 October 2026 to submit Q3 data. Every member can submit Q4 data between 1 and 31 January 2027.

First refusal at the Supper Club

The first 35 members to sign get first refusal on places at the Pineapple Supper Club.

By signing up to our launch offer, you agree that the first annual fee of £495 (ex VAT) will be payable on 1 April 2027, with no charges before that date.

SUPPORTERS INCLUDE

EMPLOYEE COUNT IN LAST REPORT

HOW IT WORKS

Sign up for every brand you’d like to benchmark

Submit your data every quarter through your own secure portal on our website.

We’ll collate all submissions and produce the reports.

Every metric is personalised to you so you can see where you sit.

2026 Key Dates

THE REPORT

You will see benchmarks for the industry as a whole and in the following sub-categories.

BY HEADCOUNT

0-250 employees
250-500 employees
500-1000 employees
1000-2000 employees
2000-5000 employees
5000+ employees

BY SECTOR

Restaurants
QSR
Competitive Social
Pubs & Bars
Coffee Shops

THE METRICS

INSIGHTS

Our data science team will look for trends and correlations in the data to deliver you an additional Insights Report

Key movements from one report to another

Comparisons between categories

Correlations between metrics

The power of Pineapple really does reside in it’s sense of community.

We don’t really do small print. We simply ask for the four C’s

Collaborate
To receive a report, you must contribute your data.                                       
Connect

Join the WhatsApps group community.

Commit

Subscriptions are for a full year, covering the next four reports.                                                                            

Champion

Tell other brands about Pineapple. The more data we have, the more meaningful the insights.

the TEAM

PHILIP

Founder

Co-Founder of Honest Burgers & Behavioural Science Masters @LSE.

CHARLOTTE

Founder

MD of Sixty Eight People, career history includes People Director / COO of leading hospitality businesses.

ABI

Founder

Founder of Sixty Eight People and industry lifer. Former head of recruitment and training in the late night bar sector.

WILL

Founder

Former professional rugby player for Saracens, MD and Founder of 100 & First and the 100 & First Foundation.

JIE

Data Science Lead 

AI & Data innovation leader at TUI, and former Patrao at Nando’s, with expertise in enhancing operational efficiency.

Lucy

Customer Success Manager

Former Events and Culture Manager at Wahaca and specialist in Employee Experience and Engagement.
Pineapple