BENCHMARK REPORTS FOR RESTAURANTS QSR COMPETITIVE SOCIAL PUBS & BARS COFFEE SHOPS

With the Pineapple Report you can compare your people metric performance to the industry.

A quarterly report benchmarking people metrics in hospitality.

A community of brands sharing their data to support the industry.

MEMBERSHIP OPTIONS

Pineapple Membership

£250
per year

  • 4x quarterly personalised Pineapple Reports.
  • 2x bi-annual Insights Reports showing trends, correlations and brand leaderboards.
  • Benchmarks by sub sector (e.g. Pubs, Coffee shops, QSR…) and by headcount so you can see data more relatable to your business.
  • Access to our monthly people bulletin, and our community of people leaders, CEO’s and Founders to see what’s currently going on in the people space.

Customised Peer Reports

Optional quarterly add-on:

Customised peer reports showing benchmark data exclusively from selected brands. Members must choose a minimum of five brands for benchmarking.

£100
pay as you go

Members who complete a full year of quarterly data submissions will be recognised as an Approved Pineapple Employer and will receive a digital badge to display on their website.

Prices are excluding VAT.

SUPPORTERS INCLUDE

EMPLOYEE COUNT IN LAST REPORT

HOW IT WORKS

Sign up for every brand you’d like to benchmark

Submit your data every quarter through your own secure portal on our website.

We’ll collate all submissions and produce the reports.

Every metric is personalised to you so you can see where you sit.

2026 Key Dates

THE REPORT

You will see benchmarks for the industry as a whole and in the following sub-categories.

BY HEADCOUNT

0-250 employees
250-500 employees
500-1000 employees
1000-2000 employees
2000-5000 employees
5000+ employees

BY SECTOR

Restaurants
QSR
Competitive Social
Pubs & Bars
Coffee Shops

THE METRICS

INSIGHTS

Our data science team will look for trends and correlations in the data to deliver you an additional Insights Report

Key movements from one report to another

Comparisons between categories

Correlations between metrics

The power of Pineapple really does reside in it’s sense of community.

We don’t really do small print. We simply ask for the four C’s

Collaborate
To receive a report, you must contribute your data.                                       
Connect

Join the WhatsApps group community.

Commit

Subscriptions are for a full year, covering the next four reports.                                                                            

Champion

Tell other brands about Pineapple. The more data we have, the more meaningful the insights.

the TEAM

PHILIP

Founder

Co-Founder of Honest Burgers & Behavioural Science Masters @LSE.

CHARLOTTE

Founder

MD of Sixty Eight People, career history includes People Director / COO of leading hospitality businesses.

ABI

Founder

Founder of Sixty Eight People and industry lifer. Former head of recruitment and training in the late night bar sector.

WILL

Founder

Former professional rugby player for Saracens, MD and Founder of 100 & First and the 100 & First Foundation.

JIE

Data Science Lead 

AI & Data innovation leader at TUI, and former Patrao at Nando’s, with expertise in enhancing operational efficiency.

Lucy

Customer Success Manager

Former Events and Culture Manager at Wahaca and specialist in Employee Experience and Engagement.
Pineapple